

Partner at Cassels Brock & Blackwell LLP
Peter V. Snell is a recognized leader in franchise and distribution law, known for his deep expertise and decades of experience assisting businesses with both domestic and international franchising. As a partner at Cassels Brock & Blackwell LLP, Peter advises clients across Canada in areas including franchising, licensing, product distribution, business law, and intellectual property/trademark matters.
Peter is well-versed in supporting complex legal needs such as corporate reorganizations, corporate governance, mergers & acquisitions, joint ventures, and the negotiation and drafting of a wide range of commercial agreements. His insight and skill have made him a highly sought-after resource for companies navigating the evolving landscape of Canadian and global franchise law.
Beyond client service, Peter is an active thought leader. He regularly authors articles and lectures at major seminars and conferences on franchise law. Notably, he is co-editor and co-author of Fundamentals of Franchising – Canada (2nd edition) and contributed the “Canadian Franchise Law” chapter in International Franchise Sales Laws, both publications of the American Bar Association.
Peter’s standing within the profession is affirmed by several accolades, including rankings in Chambers Canada, The Best Lawyers in Canada, The Canadian Legal Lexpert Directory, Who’s Who Legal: Franchise, and Expert Guides. In 2024, he was recognized as a “Global Elite Thought Leader” in Canadian franchise law by Who’s Who Legal and has been consistently named a Canadian legal eagle by Franchise Times.
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