Jill Fraser on Her First Year at the Helm of Aird & Berlis
A Year of Leadership and Vision
When Jill Fraser took over as Managing Partner of Aird & Berlis LLP in May 2024, she stepped into a role that came with both opportunity and challenge. Succeeding Steven Zakem, who had led the firm since 2015, Fraser brought over 25 years of experience to the table.
A Legacy of Excellence
As a senior partner in the firm’s Financial Services Group and a long-standing member of the Executive Committee, Fraser was well-prepared for the transition. Her reputation for hands-on leadership and exceptional client service had already earned her recognition in prestigious legal directories and publications.
Key Priorities in Her First Year
Fraser’s first year as Managing Partner was marked by a clear focus on several key areas:
Firm Culture
Fraser emphasized the importance of maintaining and enhancing the firm’s collaborative and supportive culture. She believes this culture is crucial for attracting and retaining top talent.
Client Service
Continuing the firm’s commitment to excellence in client service remained a top priority. Fraser worked on initiatives to further improve client experiences and outcomes.
Innovation
Fraser led efforts to embrace new technologies and innovative practices to enhance the firm’s efficiency and effectiveness in serving clients.
Diversity and Inclusion
As a woman in a traditionally male-dominated industry, Fraser has been a dedicated mentor to associates and junior partners. She continued to champion diversity and inclusion initiatives within the firm.
Strategic Growth
Under Fraser’s leadership, the firm explored opportunities for strategic growth, both in terms of practice areas and geographical expansion.
Achievements and Challenges
Fraser expressed pride in the firm’s achievements during her first year, citing specific successes in client wins, talent acquisition, and technological advancements. She also acknowledged the challenges faced, including adapting to evolving market conditions and client expectations.
A Vision for the Future
Looking ahead, Fraser outlined her vision for the firm’s future, which includes:
- Continued focus on client-centric innovation
- Expansion of the firm’s expertise in emerging legal areas
- Further investment in talent development and retention
- Strengthening the firm’s position in key practice areas and markets
Leadership Style and Impact
Fraser’s leadership style, characterized by her hands-on approach and emphasis on collaboration, has been well-received by both clients and colleagues. Her experience as a prominent lawyer in the Financial Services sector has informed her strategic decisions for the firm.
Optimism for the Future
As she moves into her second year as Managing Partner, Fraser remains optimistic about Aird & Berlis’s future, building on the firm’s reputation for excellence, integrity, and client service.

Deepening Firm Culture and Client Relationships
Fraser’s commitment to a collaborative culture has fostered a work environment where feedback is valued, leading to enhanced employee satisfaction and retention. She implemented regular town hall meetings and mentorship programs, which have been instrumental in maintaining the firm’s supportive ethos.
Innovative Client Service Initiatives
Under Fraser’s leadership, the firm introduced a client portal, providing real-time updates on case progress. This innovation has significantly improved client engagement and satisfaction, setting a new benchmark in legal service delivery.
Technological Advancements in Practice
Fraser oversaw the adoption of AI-driven tools to streamline legal research and document management. These technologies have not only boosted efficiency but also allowed the firm to offer more competitive pricing without compromising on quality.
Championing Diversity and Inclusion
Fraser launched an initiative to increase female representation in leadership roles, resulting in a 20% increase in women in senior positions. She also established scholarships for law students from underrepresented backgrounds, furthering the firm’s commitment to diversity.
Strategic Growth and Market Expansion
The firm expanded its presence in the renewable energy sector, opening new offices in key regions. This strategic move has positioned Aird & Berlis as a leader in emerging legal areas, attracting a diverse clientele and driving revenue growth.
Navigating Market Challenges
Fraser acknowledged the challenges of a competitive legal landscape, addressing them through agile strategic planning and a focus on niche practice areas. Her proactive approach has ensured the firm’s resilience and adaptability in uncertain market conditions.
Visionary Leadership and Future Outlook
Looking ahead, Fraser plans to expand the firm’s expertise in cybersecurity and digital law. Her vision includes forming strategic alliances with tech firms to stay at the forefront of legal innovation, ensuring Aird & Berlis remains a trusted partner for clients navigating the digital age.

Conclusion
Jill Fraser’s first year as Managing Partner of Aird & Berlis has been marked by significant achievements and a clear vision for the future. She successfully navigated the transition, focusing on enhancing firm culture, improving client service, driving innovation, and championing diversity and inclusion. Under her leadership, the firm adopted new technologies, expanded into strategic markets, and strengthened its position in key practice areas. Fraser’s hands-on and collaborative leadership style has fostered a supportive work environment and positioned the firm for continued growth and success in an evolving legal landscape.
FAQ
What were Jill Fraser’s key priorities in her first year as Managing Partner?
Fraser focused on firm culture, client service, innovation, diversity and inclusion, and strategic growth.
How did Jill Fraser enhance client service at Aird & Berlis?
She introduced a client portal for real-time updates and adopted AI-driven tools to improve efficiency and client engagement.
What diversity initiatives did Jill Fraser implement?
Fraser launched initiatives to increase female representation in leadership roles and established scholarships for underrepresented law students.
How did the firm grow strategically under Fraser’s leadership?
The firm expanded into the renewable energy sector and opened new offices in key regions, positioning itself as a leader in emerging legal areas.
What is Jill Fraser’s vision for the future of Aird & Berlis?
Fraser plans to expand expertise in areas like cybersecurity and digital law, and form strategic alliances with tech firms to stay at the forefront of legal innovation.


