Janine MacNeil

Partner at McMillan LLP

With extensive experience in the advertising and marketing sector, Janine MacNeil offers specialized legal guidance to leading consumer products and services brands, as well as advertising and marketing agencies. She is an expert in all facets of marketing, advertising, and consumer law compliance and regulatory matters. Her expertise spans legal compliance reviews for advertising campaigns, packaging and labeling compliance, and consumer protection compliance.

Janine provides strategic advice on promotional marketing across various media channels, handles negotiations and drafts industry-related agreements—such as sponsorship and talent agreements—and offers counsel on sweepstakes, games, and contests. She is well-versed in managing legal risks associated with privacy, telemarketing, and anti-spam compliance, especially for regulated products including food, alcohol, cosmetics, natural health, cannabis, tobacco, and vaping products.

In the realm of competition law, Janine guides clients on distribution and pricing compliance and strategies, assists with Competition Bureau’s merger notifications, and aids in developing competition compliance programs. She is also adept at handling responses to Competition Bureau investigations.

Year Call to Bar: 2002

Phone: (416) 307-4124

Fax: (416) 365-1719

Email: [email protected]

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