Jennifer McKenzie

Partner at Cassels Brock & Blackwell LLP

Jennifer McKenzie is a seasoned partner at Cassels, bringing extensive expertise in regulatory, advertising, and marketing law. Her comprehensive understanding spans various industry sectors, including prepackaged consumer goods and regulated products such as drugs, medical devices, cosmetics, food, and alcoholic beverages.

Jennifer excels in reviewing advertising claims and substantiations, ensuring compliance and competitive edge for her clients. She adeptly represents clients in trade disputes before Ad Standards and the Pharmaceutical Advertising Advisory Board. Furthermore, Jennifer offers expert legal advice on federal and provincial privacy legislation for the private sector, including Canada’s anti-spam law, while also crafting consumer-facing privacy policies and terms of use.

Widely recognized as a leader in both advertising and intellectual property law, Jennifer has earned prestigious rankings in several esteemed directories such as The Canadian Legal Lexpert Directory, Who’s Who Legal: Trademarks, Chambers Canada Guide, and The Best Lawyers in Canada.

A frequent speaker on marketing and advertising law, Jennifer has also contributed significantly to literature in these fields, sharing her knowledge and insights with peers and clients alike.

Year of Call to Bar: 1994 (ON)

Phone: (416) 860-6552

Fax: (416) 360-8877

Email: [email protected]

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