René Bissonnette

Partner at Gowling WLG

René Bissonnette is a distinguished partner at Gowling WLG, recognized in Chambers Canada and listed in the Thomson Reuters Stand-out Lawyers 2023. With a strong reputation for excellence in advertising, marketing, and entertainment law, René offers strategic, practical advice and tailored, cost-effective risk management solutions to a diverse clientele.

René’s comprehensive practice includes advising on the execution of promotional campaigns, negotiating spokesperson, sponsorship, talent, and co-promotion agreements, as well as managing issues related to talent unions. He regularly assists clients in responding to Ad Standards complaints, developing influencer marketing strategies, and creating native advertising content.

His expertise also covers producing and exploiting film, music, and other creative properties, legal counsel on CASL and privacy matters, consumer goods packaging and labelling review, website terms of use, social media policy development, and structuring online consumer transactions and rewards programs. René provides all services fluently in both English and French, ensuring accessibility for a broad range of clients.

René is a member of the Ad Standards Council and contributes as a co-editor of Gowling WLG’s Food, NHP & Cosmetic newsletter. He shares his insights as a lecturer at Osgoode Hall Law School, Ryerson’s Digital Media Zone, and Schulich School of Business, helping to shape the next generation of legal professionals.

Year Called to Bar: 2011 (Ontario)
Phone: (416) 862-3647
Fax: (416) 862-7661
Email: [email protected]

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