Privacy, Cybersecurity, and Strategy: Deepak Iyer at Geotab
Deepak Iyer, Legal Counsel at Geotab, a global leader in telematics, has carved out a unique career path defined by agility, ambition, and a willingness to embrace complexity. His journey to his current role is a testament to his strategic approach to legal practice and his commitment to staying at the forefront of data and privacy law.
Early Career and Transition to In-House Counsel
Iyer’s career began with a strong foundation in private practice, where he gained valuable experience in M&A transactions and technology-focused work. His early years included stints at a US firm’s Canadian office and a boutique Toronto firm, which provided him with a firsthand look into what in-house counsel life might entail.
This exposure was pivotal in shaping his decision to move in-house, a step that became inevitable as he sought more than just a conventional legal career.
Specialization in Data and Privacy Law
Iyer’s first significant in-house role was at FCT, an insurance company, where he specialized in data and privacy law. As the company expanded its data-as-a-business strategy, Iyer played a crucial role in building the necessary policies and frameworks.
His engagement with privacy law was initially unplanned, stemming from a gap in leadership when the company’s chief privacy officer left. This experience was transformative, immersing him in the intersection of data management, privacy compliance, and business strategy.
Joining Geotab
Iyer then moved to Geotab, where he found alignment between his skills and the company’s collaborative, dynamic legal environment. At Geotab, Iyer’s responsibilities are wide-ranging, from handling RFPs to negotiating master seller agreements, reseller agreements, and data protection agreements.
The work, he admits, comes with a steep learning curve, particularly due to global data protection laws that require a nuanced understanding of regional variations.
Global Data Protection Challenges
Iyer emphasizes the importance of adapting legal strategies to different markets. “You can’t use the same strategy for the US as you would for Italy or Australia,” he explains, highlighting how business and cultural norms significantly influence legal approaches.
Geotab’s legal team relies on a group effort to stay compliant with evolving regulations, leveraging internal expertise and cross-departmental collaboration. The team uses readiness packages and compliance resources to stay ahead of regulatory changes in markets like Brazil, the EU, and Australia.
Cybersecurity and Proactive Governance
One of the pressing challenges Iyer faces is cybersecurity, an area he sees as inextricably tied to privacy. With new regulations emerging globally, Geotab’s strategy is to exceed baseline legal requirements to future-proof its operations.
This proactive approach is guided by what Iyer calls “optionality,” ensuring flexibility across global markets. “We don’t need to apply GDPR standards to ourselves in certain jurisdictions, but we do because it’s the highest standard,” he says.
Advice for Aspiring In-House Lawyers
For aspiring in-house lawyers, Iyer offers straightforward advice: agility is key. “You have to remain open to being uncomfortable,” he says, describing the rapid decision-making and inherent uncertainty of in-house roles.
This stands in stark contrast to private practice, where lawyers often have the luxury of time to craft detailed analyses. “The first year in-house is terrifying,” Iyer admits, but for those willing to embrace the challenge, it’s also deeply rewarding.
Importance of Practicality
Reflecting on his advice for external law firms, Iyer highlights the importance of practicality and understanding the business context. He praises lawyers who frame advice within the specific circumstances of their clients.
“Tell me how the law applies to this exact situation,” he urges, noting that lengthy memos often fail to address the immediate needs of in-house counsel.
Conclusion
In the broader context of his career, Iyer sees the in-house role as uniquely fulfilling. “In-house is so much fun,” he says, describing the mix of legal and business challenges. While acknowledging the inherent difficulties, he expresses a genuine passion for the work.
For Iyer, the combination of strategic involvement and hands-on problem-solving makes his role at Geotab a perfect fit.
Navigating Global Data Regulations
At Geotab, Iyer has developed a keen understanding of the complexities of global data regulations. He emphasizes the importance of staying ahead of evolving laws, particularly in regions like Brazil, the EU, and Australia. “Each market has its unique set of rules and cultural expectations,” he explains. “Understanding these nuances is crucial for maintaining compliance and ensuring business continuity.”
Geotab’s legal team employs a proactive approach to compliance, utilizing readiness packages and internal expertise to navigate the ever-changing regulatory landscape. This strategy not only ensures adherence to current laws but also prepares the company for future changes. “We don’t just meet the minimum requirements,” Iyer says. “We aim to set a higher standard, even if it means going above and beyond what’s legally mandated.”
The Evolution of Cybersecurity Strategies
Cybersecurity remains a top priority for Iyer and the Geotab team. As the digital landscape continues to evolve, so too do the threats. “Cybersecurity is no longer just about protecting data,” Iyer explains. “It’s about creating a proactive defense mechanism that anticipates potential threats and adapts to new challenges.”
Geotab’s approach to cybersecurity is deeply intertwined with its privacy practices. By implementing robust security measures and regularly updating protocols, the company ensures that both customer and internal data remain secure. “We’re constantly learning and improving,” Iyer says. “In the world of cybersecurity, complacency is a luxury we can’t afford.”
Fostering Collaboration Between Legal and Business Teams
Iyer strongly believes in the importance of collaboration between legal and business teams. At Geotab, this partnership is essential for navigating the complex intersection of legal, privacy, and business strategy. “The legal team isn’t just a support function,” he says. “We’re an integral part of the business, working hand-in-hand with other departments to drive growth and innovation.”
This collaborative approach is particularly important when it comes to data protection and cybersecurity. By working closely with technical and operational teams, the legal department can provide guidance that aligns with both legal requirements and business objectives. “It’s about finding solutions that work for everyone,” Iyer explains. “When legal and business teams collaborate effectively, the results are far more impactful.”
Advice for External Law Firms
Iyer also offers insights for external law firms looking to support companies like Geotab. “The key is to provide practical, actionable advice,” he says. “Lawyers who understand the business context and can apply the law to real-world scenarios are invaluable.”
He encourages external counsel to move away from lengthy, theoretical memos and focus on delivering advice that addresses the specific needs of the business. “Tell me how the law applies to this exact situation,” he urges. “That’s what in-house counsel need to make informed decisions quickly.”
The Future of Data and Privacy Law
Looking ahead, Iyer is optimistic about the future of data and privacy law. He sees continued growth in the importance of these areas, driven by technological advancements and increasing regulatory scrutiny. “Data is a valuable asset, but it also comes with significant responsibilities,” he says.
For companies like Geotab, the focus will remain on staying ahead of the curve. By maintaining a proactive approach to compliance and continuously improving cybersecurity measures, the company is well-positioned to navigate the challenges of the digital age. “The legal landscape is always evolving,” Iyer concludes. “But with the right strategies and a commitment to excellence, we can turn these challenges into opportunities.”
Conclusion
Deepak Iyer’s journey from private practice to in-house counsel at Geotab exemplifies a strategic and adaptive approach to legal practice. His specialization in data and privacy law, coupled with his proactive stance on cybersecurity, underscores the importance of staying ahead in a rapidly evolving digital landscape. At Geotab, Iyer’s work highlights the critical role of legal teams in navigating global data regulations and fostering collaboration between legal and business units. As data and privacy law continue to grow in significance, Iyer’s insights and Geotab’s forward-thinking strategies provide a roadmap for companies seeking to turn compliance challenges into opportunities for growth and innovation.
FAQ
What are the key challenges in navigating global data regulations?
Navigating global data regulations requires understanding regional variations in laws and cultural expectations. Each market has unique rules, and staying compliant demands a proactive approach, leveraging internal expertise and readiness packages to adapt to evolving regulations.
How does Geotab approach cybersecurity?
Geotab’s cybersecurity strategy is proactive and adaptive. By implementing robust security measures and regularly updating protocols, the company ensures data protection. Cybersecurity is viewed as a proactive defense mechanism that anticipates threats and adapts to new challenges.
Why is collaboration between legal and business teams important?
Collaboration ensures legal guidance aligns with business objectives. Legal teams work closely with technical and operational departments to provide solutions that meet both legal requirements and business goals, driving growth and innovation.
What advice does Deepak Iyer give to in-house lawyers?
Iyer emphasizes agility and openness to discomfort. In-house roles require rapid decision-making, and lawyers must adapt to uncertainty. Embracing this challenge leads to a fulfilling and strategic role at the intersection of law and business.
What is the future of data and privacy law?
The future of data and privacy law is promising, with increasing importance driven by technology and regulation. Companies must stay proactive in compliance and cybersecurity to navigate the digital age effectively and turn challenges into opportunities.
